The West Virginia University College of Creative Arts wanted a marketing piece to send out to high schools, peer institutions, and parents of potential students. The ultimate goal of the project was to help boost enrollment as well as a bragging piece for the College and its reputation.

In order to achieve this goal, the piece had to be attention-grabbing and appeal to three separate audiences. The information contained in the piece had to show what makes WVU’s College of Creative Arts unique to its peer institutions

This problem was given to the entire senior class, many solutions were developed, but the chosen one was developed around a blueprint theme which asked the reader to plan the development of their foundations around WVU. Each Division received their own page so that various experiences could be highlighted as well as a general overview of the Division. A unique twist happens on the reverse side where the reader can piece together a large scale image of the College by rotating the circles.